About the Program

MBA in Advanced Finance & Strategic Leadership from the Atlantic-Mediterranean Technological University (UTAMED) in Europe, in collaboration with European Institute of Business and Economics (ISEEN), and “Advanced Certification in Artificial Intelligence” from the International Association for Artificial Intelligence (IAAI).

An MBA in Marketing Management & Strategic Communication to master brand strategy, market insight, and integrated communications, connecting consumer understanding with real decisions on positioning, demand generation, reputation, and business growth. Includes a Final Project applying strategic marketing frameworks and communication tools to a real-world campaign or go-to-market case.

The master’s degree is worth 60 ECTS (European Credit Transfer and Accumulation System) credits, with a total of 1,500 hours, divided into 600 teaching hours and 900 practical hours. The ECTS credit system is used to compare and validate studies between universities and countries in the European Higher Education Area (Bologna Process).

Aimed at

Professionals and graduates from any sector who are looking to make the leap to management positions, strengthen their global vision of the business, and improve their decision-making skills in competitive environments: middle managers, area managers, consultants, analysts, and technical profiles who need to broaden their view of management.

It is also aimed at managers, executives, entrepreneurs, and business owners who want to lead the growth of their organizations, professionalize management, optimize results, and lead teams, integrating strategy, finance, operations, marketing, and leadership into an executive and applicable approach.

It is also particularly useful for sales and marketing directors, product managers, project managers, innovation and transformation leaders, and professionals who work with clients and markets and require tools to design business plans, develop competitive advantages, negotiate, manage change, and measure performance with clear metrics.

In short, it is aimed at university graduates or, failing that, professionals with work experience who wish to specialize in business management and administration with a global, practical, and results-oriented approach.

  • Duration:

    60 European ECTS credits (1,500 hours: 600 teaching hours + 900 practical hours)

  • Methodology:

    Asynchronous online learning + group tutorials + continuous assessment + MBA’s final project

  • Language:

    English

  • Format:

    100% online, with campus and high-quality contents.

  • Accreditation:

    Master Degree from the Atlantic-Mediterranean Technological University (UTAMED) in Spain in collaboration with the European Institute of Business and Economics (ISEEN), and and “Advanced Certification in Artificial Intelligence” from the International Association for Artificial Intelligence (IAAI).

Benefits

  • EXCLUSIVE MASTER’S DEGREE

    That opens up unprecedented job opportunities in a highly relevant sector.

  • FACULTY

    With extensive practical and real-world experience, providing maximum value to students.

  • VIRTUAL TUTORING

    With the group of students and on a regular basis throughout the study program.

  • PRACTICAL AND APPLIED TRAINING

    To ensure applied learning that prepares high-level professionals.

Our Methodology

Online learning at the virtual campus of European Institute of Business and Economics (ISEEN) will be based on renowned professors and professionals from the program’s faculty. Students must progress independently through the different teaching units, as well as complete the assigned activities, projects, and corresponding assessments. The student’s independent work is complemented by ongoing communication with the tutor and regular communication with the rest of the participants.

Students must have a minimum average grade of 50%, having completed all the assessments and submitted all the assigned tasks and projects. In addition, they must submit a final master’s project and obtain at least a 70% grade in the assessment of this project.

Throughout the program’s training itinerary, students will have access to:

  • FACULTY

    Who will provide personalized monitoring of students.

  • VIRTUAL CAMPUS

    With unlimited access from any device.

  • VIRTUAL TUTORIALS

    Ongoing with the group of students throughout the entire Study Program.

  • TEACHING MATERIALS

    In both text and audiovisual formats, which will support students during their training.

  • ADDITIONAL AND COMPLEMENTARY MATERIAL

    Provided by teachers to explore issues indicated by students in greater depth.

  • CASE STUDY METHOD

    Applied to different uses and areas of the company.

Obtain an Advanced Certification in Artificial Intelligence from the International Association for Artificial Intelligence (IAAI).

Enrollment

ISEEN offers students its Scholarship Program in order to promote the continuing education of professionals, entrepreneurs, university students, and executives. To be eligible for one of these scholarships, which finance part of the program, students must meet the specified requirements. Significant scholarships are available for unemployed students, alumni, entrepreneurs, or students with limited personal or financial circumstances.

100% interest-free financing is offered, with convenient payment terms throughout the program.

Agenda

  • Management Fundamentals and Economic Environment

  • Corporate Finance for Decision-Making

  • Strategic Marketing and Consumer Behaviour

  • Operations, Processes and Supply Chain Management

  • Leadership, Organisational Behaviour and Change Management

  • Business Strategy and Competitive Advantage

  • Data Analytics for Managers

  • Innovation, Entrepreneurship and Business Models

  • Negotiation, Executive Communication and Change Management

  • Business Ethics, Sustainability and Corporate Governance

  • Digital Transformation and Artificial Intelligence Applied to Management

  • Brand Strategy, Positioning and Architecture

  • Integrated Marketing Communications and Digital Campaigns

  • Customer Experience, CRM and Loyalty Management

  • Data-Driven Marketing and Marketing Analytics

  • Product, Innovation and Go-to-Market Strategy

  • Global Brand Management and Corporate Reputation

  • MBA Final Project (Consulting / Business Plan in the Company)

Final project

As final project for the Master of Business Administration (MBA), students will design and develop a comprehensive business management project under the supervision of a tutor. This project will allow them to apply the knowledge acquired during the program in a practical way by identifying and defining a real business challenge (growth, expansion, profitability, transformation, launch, operational efficiency, or restructuring), diagnosing the situation, and designing a comprehensive executive strategy.

The Final Project will include defining the scope, the analysis model, and the management tools to be used, as well as an implementable action plan with objectives, resources, timeline, risks, and metrics (KPIs/OKRs). As a result, students will submit an executive report with conclusions, recommended decisions, and a roadmap ready to be applied in a real company or in their own venture.

ISEEN offers programs geared toward professional development as well as motivated students seeking academic excellence, personal growth, and professional success.

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Requirements for Applying for Admission

The stages of the admission process are:

The fundamental objective of our admission process is to ensure the suitability of candidates. All participants should get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with program peers, professors, and alumni.

The stages of the admission process are:

  1. Meet the prerequisites for admission (hold a university degree or provide proof of proven work experience in the sector).
  2. Complete the Admission Application.
  3. Personal interview with the academic director.
  4. Evaluation by the Admissions Committee.
  5. Enrollment.

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